Wednesday, April 16, 2008

IT'S NOT TOO LATE FOR 2008

PLAN: Kick off your Squadron Renewal Campaign now!

EVENTS and DATES:

Late April 2008 -- Celebrate Membership Renewal Day – Have a party to celebrate the renewals of the majority of your membership

Suggestions:

  • Extend invitations to last year’s late renewals.
  • Have the event in the afternoon – offer transportation if needed.
  • Have someone setup a computer for members to renew on line using their credit card (HQAB only).

5 May 2008 – Have each member of the Bridge and ExComm call 3 members who have not yet renewed (Check the online report or with the Squadron Treasurer for the names).

Suggestions:

  • Include a reminder in the squadron newsletter
  • Send an email reminder with a link to http://www.usps.org/dues (HQAB) for credit card payments.

10 June 2008 – Call the few non-renewals to check if they are really non-renewals and ask the reasons why.

1 July 2008 – Have a Renewal Celebration Party – invite EVERYONE (including any non-renewals) – encourage EVERYONE to attend. You just may get back those non-renewals.

Note: Celebration Parties not fitting into your Squadron meeting schedule? Just make the theme of your monthly Squadron meetings, Renewal.

“Boating is fun we’ll show you how!”

Stf/C Susan L. Darcy, JN

Membership Committee – Retention Team

With the assistance of V/C John T. Alter, SN and R/C Roberta L. Dougherty, AP

Wednesday, April 9, 2008

MemCom Survey

We need your feedback…

Any squadron is welcome to present the Membership Com Dallas presentation and their members can take the monkey survey on line. Please read the notes view and be certain you view the PowerPoint presentation first before answering the survey questions. Go to http://www.usps.org/national/membership/presentations.html, look at the section titled “Dallas Meeting” and click on “New Member Options and Opportunities.” The presentation would make an excellent program at a squadron meeting. The survey can be downloaded and printed or members can take it online at http://www.surveymonkey.com/s.aspx?sm=nF9HLsRfsc2mGJTGjjfttg_3d_3d

R/C Roberta L. Dougherty, AP

Membership Committee

Recruiting, Retention, Power of One, Youth Activities

Community Outreach

United States Power Squadrons

EVERY MEMBER MAKES A DIFFERENCE!

Monday, April 7, 2008

LOCAL BOATING KNOWLEDGE

National Planning Committee Message

2 April 2008

Commanders, our members have made it very clear in our surveys that both hands-on and on-water education are desired. Hearing the message, our Educational Department has developed these activities for our courses and seminars. These approaches to learning are based upon the axiom that we learn 80% of what we experience personally.

Another very strong motivator to learn involves what directly affects your boating. In class, the ears of the students perk up, as does the learning curve, when an experienced boater talks about the best practices when boating in your local boating area. This is the area where the majority of your students will be boating. They really want to learn from the experience of others and safely detour around avoidable problems.

Local boating knowledge does not come in a manual, but it can be found in our USPS members. Your SEO, instructors, Port Captain, and all your squadron members can participate in the development of a curriculum that addresses the knowledge that comes through experience on your local waterways. Many instructors already do this with great success. These activities should be archived and continually updated.

When the public gets this added value from our course several things happen. The students will be much better prepared to boat safely and skillfully in local waters. The community should learn that those attending our public course will be safer boaters in their home waters. No other available courses offer this knowledge.

This is an opportunity to go that extra mile. The potential payback is great.

-Your members can re involve themselves in something they know a great deal about.
-Your students will be educated to a much higher degree.
-The squadron will be participating in a very socially responsible activity.
-Your community will appreciate your efforts.

The Planning Committee recommends you begin this activity. The following recommendation contains a variety of ideas to help you get started. The knowledge is in your members. Through your leadership your members, squadron, and the public will grow in involvement, intellect, prosperity, safety…

We wish you success and thank you for your efforts.

National Planning Committee
William M Bellinger, SN Chair
wmb413@sbcglobal.net




National Planning Committee Recommendation April 08

LOCAL BOATING KNOWLEDGE

Who knows the waters better than our members that boat upon them? A real win-win situation occurs when a squadron teaches local boating knowledge. Members and non-members will learn more of the boating skills that directly affect their boating. The learning curve goes up and stronger bonds form between the student and instructor when one is learning something that they need to know when in local waters. There will be more “safer boaters” on the water.

There is a correlation between locale and membership in USPS.
If boating is being done on large bodies of water that require special knowledge, be it tides and currents, locking through, unique weather, or other topics beyond fundamental seamanship, would those squadrons have an easier time of recruiting/retention if these subjects were added to our materials?

Local knowledge is hard to come by unless you know the right people to ask or observe. In many ways, the new boater would be well served from the very start if he or she had been armed with much of what we call, "local knowledge". The local squadron is really a collection of folks who have that knowledge, individually and collectively. And, they are an identified body that can be communicated with regarding local conditions. Moreover, the squadron members have an obligation to help their fellow members. We've all taken that oath.


A boater will show far more interest if he is taught a more comprehensive program of instruction for his own boating venue; especially if safe boating requires some advanced training. USPS' best resources are its members and their local knowledge…a free gift with membership. This is truly a win-win situation that could never occur in the competitors’ courses.

There is a need to increase on-the-water training.
· We know that a hands-on experience is most effective in providing an everlasting model of correct procedures.
· "Hands-on" usually is a team effort and a great way to establish relationships.
· In a competitive battle for students, we can be the one organization that is easily structured to carry out on-the-water instruction. It is highly unlikely that the state programs will evolve to the point of instructing on-the-water. This can be a market-differentiating feature for USPS.
· The new BOC program should be a major tool in USPS efforts to incorporate on-the-water training and examination.




Formulating "Local Knowledge"
· Involve the Port Captains and SEOs as a resource to catalog the uniqueness of their area.
· Keep in mind the real needs for the boating public in each boating area.
· Tailor the education to meet those specific local needs over and above the basic training offered in our manuals. .
· Put more emphasis on the "boaters helping boaters" in teaching local knowledge topics.
· Using a team concept as a way of instilling member desires to participate, have a squadron (or district) compile all of the items of interest to a new boater in their boating area and do this as part of a team project. A squadron could do this with member solicitations and have the team edit and publish a "manual of local knowledge".
· What that would be worth to a new or even experienced boater is incalculable. What a recruiting tool it would make. Now there's something of value only members can get.
· Free or cheap brochures and decals of local interest should be distributed. Bridge/lock information, marina rules, channel hazards, etc.

General Local Areas for Focus
· In Salt Water: Coastal and Off-shore Tides, Currents, Reefs, Shoals, Inter-coastal Waterway
· In Fresh Water: Near Shore, Inland Lakes, and Rivers Locks, Dams, Bridges, Canals
· In Common Areas: Trailering, Launching, Anchoring, Canoeing, Jet skiing, Local Destinations, Ship Channels, Charting, Barge Traffic and Tows, Lights, Going Aground

Similar to the BoatU.S. safety decals, create several different USPS decals with local knowledge. There may be some repetitiveness. Decals for distribution at our courses, seminars, boat shows, VSCs, marinas, yacht clubs, etc.

Testimonial
Bellevue has been adding a week or two of extra material to the SBC. We expanded the Charts and Aids to Navigation to a full 2 hours, created a class segment titled “Tides and Currents” using Capn Jack’s tide tables and charts for Puget Sound, San Juan Islands, and elaborating on the hazards of ebb currents against off-shore winds, etc. We have also incorporated a segment on transiting the ship canal locks.

The response by the students over the past year and half has been overwhelming. We had nearly 40% of the class join the Squadron. These individuals joined with enthusiasm and a desire to continue learning. They are already populating the Advanced Grade and Elective classes and will likely become active members of the Squadron as well.


Wednesday, March 19, 2008

Navigating the USPS Membership Committee Website

Or “what is where in Membership online”

Web address: http://www.usps.org/national/membership/
The USPS Membership Committee is one of the largest and most important committees of our organization. We are divided in three divisions, each chaired by a Staff Commander. Additionally there is a national team at Headquarters led by Lena Padro, padrol@hq.usps.org, which takes care of the organization and the daily need-to-do-activities of the committee. If you have any questions or need assistance please contact me directly.
Roberta L. Dougherty, AP – R/C, National Membership Committee rdougherty@simcare.net
Every Member of USPS is on the Member Ship!

Main Membership Committee page:
Reading from left to right we find:

1) Left Column: NEW STUFF
2) REFERENCES

3) Presentations & Tools

4) Other Stuff (Right-hand column on MemCom Homepage

Youth Activities & Community Outreach Home Page – Stf/C Douglas Sewell, SN
sewell3@juno.com

Sunday, February 10, 2008

Secretary's Department Newsletter

The Secretary's Department Newsletter is available for viewing/downloading:
http://www.usps.org/national/secnews/News200802.pdf

Wednesday, January 23, 2008

Recruiting Strategies

As most of you now by now USPS has a problem recruiting enough members to replace the ones we lose each year. The often asked question is “What can we do to prevent this from happening year after year?” Here are just a few suggestions that might help your squadron:

A. Public awareness of who we are continues to be an identity crisis. Just tell anyone on the street you’re from United States Power Squadrons or the Any-town Sail and Power squadron and what reaction do you get. Yes, the answer in your head should tell you we have an identity problem. A public relations campaign, giving the new seminars on a regular basis, developing an attractive booth display highlighting our teaching and civic service, publicizing our accomplishments in the local newspapers, and stating our accomplishments in a positive light are just a few.

B. Where is our booth at boat shows usually found? It is probably in a corner with all the other nonprofits. One solution is to go out in the aisles and greet people, or better still, walk the aisles with brochures explaining our seminars and inviting people to come see you for more information. Also, don’t forget to display our squadron public boating course book, USPS course material and new seminar material.

C. Design you own squadron brochure. There are two templates on the National Membership Website. Don’t forget to include your phone number and website on all you handouts. If you have handouts from National – cover their address and phone number with yours. If there is no address or phone, add yours. Most people will NOT make two phone calls to find out information. Don’t forget to add a benefits flyer to all your handouts. It can be found on the member benefits pages on USPS.org/

D. Is your website up-to-date? If not, take it down! Most people will come looking for class information and if they don’t find it in two clicks, or it’s out of date - their gone! Think about putting an easy way for them to register for classes and seminars on your website. If you need help with any of these items, call a squadron that is succeeding in your weak area and ask for help. We are not in competition with other squadrons, but rather in the same boat and should be paddling in the same direction.

E. When speaking or appearing in public, give some thought as to how the public perceives your squadron. This is very important. Are you just another boating organization or are you an organization that helps the community and environment while having fun? Don’t forget we can offer something no one else can – our member courses – Seamanship, Piloting, Weather, etc. (Please note that when National designed the new Boat Operators Certification Program, people seeking this certification must take some of our courses – that means members that you need to turn into volunteers)

F. Think about your own squadron for a moment – how many people work on your membership team or the recruiting committee? How many people are a part of your Member Involvement Committee? About half your members should be involved somehow with your membership or member involvement teams. I bet you have lots of inactive members – ever thought about calling them and inviting them to help with a specific project. Don’t let the fear of rejection prevent you from doing this important task. Stress that their help is needed. Be specific about the amount of time to be given. Give a begin date and end date. Explain exactly what is going to happen and what you want them to do. And don’t forget to ask if they can’t do it this time, may you call on them in the future.

Now a-days it takes planning, understanding your audience, publicity, and a squadron dedicated to building a recruiting team as well as communication within the squadron and across all department lines in order to rebuild and involve your membership. It’s a job for all the members of the squadron, not just a small membership department. Every time someone represents USPS at an event or on a dock, they need to present a picture of who we are and what we do. Our members need to be as educated as our leaders about our mission – we are not just another boating club. Remember, we have something very special to give people who join our organization. Our message should be USPS is here for you and our communities. We are willing, ready and able to serve our communities and our youth. If you take these words to heart, I can’t guarantee overnight success but I can guarantee a good start to rebuilding your squadron one volunteer at a time.

Stf/C Connie Beckman, JN

Tuesday, December 11, 2007

Planning Committee Survey

This message was sent to District Planning Network members and is being posted here in hopes that squadron commanders will pass the word to their members.

Summary
The National Planning Committee would like to offer every squadron member the opportunity to provide input to the organization, through the National Planning Committee, by participating in a short, online survey. We need your help to extend this offer, and, there will be something special for the district with the highest percentage of respondents!


Action
We ask that the District Planning Committee Chair (or another officer assigned by the D/C) send an invitation to participate in the survey to each squadron commander as soon as possible with the request that they in turn distribute it to their members.

To make this easy, the attached document contains a brief invitation to participate in the survey with the online “link” on which members can “click” to take the survey embedded in the invitation. Send it to your squadron commanders and ask them to send it via email to as many squadron members as possible. Distributing the “link” electronically is, for obvious reasons, preferred. As a less desirable alternative, squadron commanders can publish the information (the “link”) in the next issue of their squadron newsletter. The link itself is as follows:

USPS® Planning Committee Survey (http://www.surveymonkey.com/s.aspx?sm=tozUmx10Vy6ebPmUI15Jbw_3d_3d)

Another idea that might be fun, and could be done in addition to sending the survey by email, would be to set up a laptop computer on the registration desk at upcoming squadron events, or at your next district event! (Note: You’ll need an Internet connection.)

Simply put, the goal is to get the invitation and “link” to as many members as possible!


Background
Attendees who visited the National Planning Committee booth at the expo held in conjunction with the recent Governing Board meeting in Norfolk were given the opportunity to fill out a short, paper-based survey similar to the one we are offering online. C/C Ernie Marshburn, SN, filled out the first one. While over 10% of the Governing Board meeting attendees filled out the survey, many of those who did were on national committees or repeatedly attend national meetings. So, the results could be considered somewhat biased. The National Planning Committee is interested in a broader perspective that can be obtained through greater survey participation.

To get greater participation, we’ve developed an online survey using the “Survey Monkey” website. Members need only “click” on the hyperlink provided and the survey will appear. The survey will only take members a few minutes to complete, and it is pretty easy.

The National Planning Committee thanks you in advance for your expeditious help in this matter. And, as always, please send your comments and suggestions to us by replying to d-plan-net@usps.org.

Regards,

R/C William M Bellinger, SN, PlanCom Chair
Members of the National Planning Committee