Saturday, June 13, 2009

Marketing/PR Update

 

Two Marketing Seminar Sessions In Kansas City

USPS is offering two marketing seminars at the Kansas City Governing Board designed for squadron education leaders and all members who are trying to publicize USPS public courses and seminars.

"The Tools of Marketing Squadron and Courses", is a Thursday PM session presented by an MPRCom team who will help members develop squadron publicity programs and videos.

"Selling Public Courses" is the Friday AM session presented by HQ Marketing's, Tom Kemp. It will focus on the preparation of publicity materials and press releases. It is planned that there will be prizes for contest winning participants.

Get your squadron members to these two key programs.

 

PROLOG

PROLog, our “electronic marketing cookbook”, is online to help develop those squadron publicity programs. It makes fascinating use of the latest media devices. Learn to use it at www.usps.org

 

The National Ship’s Bell Award

The Ship’s Bell Award is open for nominations by any squadron, district, or national USPS leader. It is one of USPS’s key awards for individuals, groups, or even outside organizations that make significant contributions to USPS marketing. Past recipients have been: a national corporation, a tri-county newspaper, and a squadron assistant safety officer, who became a regional writer on boating safety.

If you have any candidates who are giving extraordinary marketing service contact R/C Greg Scotten at gscotten@comcast.net.

 

Calling all writers

The Marketing/ PR Committee is seeking to expand its writers team. Members who have experience in the writing of marketing releases for large organizations are needed as the Committee expands it work. Contact R/C Greg Scotten at gscotten@comcast.net.